For Workz360, MESH built a business enablement platform website that had to work for two audiences pulling in opposite directions at once: self-employed professionals looking for resources, community, and job opportunities, and the companies who come to Workz360 to source pre-qualified contract talent. Lump those two groups together without clear separation and you risk losing both.
Every visitor needed to land in the right place — the right message, the right portal, the right next step — within a couple of clicks, all while the site still reads as one coherent platform rather than two businesses sharing a homepage.